[2021] Hyperlocal lead generation with Google Maps and TexAu
In this article, we are going to see how to do hyperlocal lead generation using Google Maps and TexAu and generate hundreds of leads every week. Is your product or service targeting local businesses like restaurants, bars, hotels, grocery stores, car washing, or real estate agents? Then this is a must-read guide for you.
Make sure to grab a coffee and don’t forget to note anything that you find interesting. You must try these ideas at least once and in case if you need help with anything I will be there to help always.
Total time to read this guide: 8 Minutes. Total time to implement the strategy and generate hundreds of leads right away: 15 Mins
Let’s get started.
Hyperlocal lead generation is a super targeted form of lead generation that targets local businesses, services in a local area, or a city.
If you are into B2B lead generation, marketing services or your product offers services to local businesses, you must learn how to target local businesses using the data present on the web. Every local service provider wants to grow their business and if you can know the exact technique to reach out to local businesses and show how you can help them, you and the service provider will grow together.
Lead generation strategy is all about reaching out to high quality leads with the right data. The problem is, all the data like email address, contact information, website links, and other important data is scattered at multiple places, like Google maps, business website, and social media pages.
What is TexAu?
TexAu is a growth automation platform that can collect, automate, extract data from the web, and other social media platforms. The best part is you can also create cross-platform automation using TexAu. We are going to use this tool to automate most of our work in this lead generation process.
You hire a VA to find all the businesses in your area which are a good fit for your services and spend countless hours collecting, filtering, and cleaning your data to start your cold email or call outreach.
Well, there is a better way to do this work and get a final CSV with all the email and phone numbers at the end. This whole work will take just 15–20 minutes of your time and the only work for your VA at the end is going to be
Are you ready to see how?
This is going to be a four-step process, the total time to complete — 15 minutes.
- How to use Google Maps listing to find all the local services
- How to enrich the data collected from Google Maps listing
- How to validate the email and phone numbers
- How to start cold call and outreach to close deals faster
Let’s see the first step.
How to use Google Maps listing to find all local services?
When you search “Restaurants in Beverly Hills CA”, Google maps shows you all the restaurants available in that area. One page contains 20 listings and depending on how many restaurants are available, Google maps shows you up to 200 listings for each location. As you can see in the image below:
Now, when you click on any listed restaurant, you will see all the details about that restaurant which includes, name, description, rating, address, website, and phone number.
All these details are very important for us to target the right restaurants which may show interest in our services. You can target high rated restaurants in a different way (getting more traction, ads, new goal) and restaurants with low ratings with a different purpose (building their brand, growing business, etc).
This applies to all other types of businesses as well. The trick that I will be showing you here, will work for all kinds of local businesses. Now let’s see how to extract all the listings quickly and effortlessly using TexAu
Step 1: Preparing a Google sheet with all the search terms
As we need to find the listings in our area, the first very thing we need to do is, prepare a list of search links in a Google sheet.
Just open and paste search links, for example — restaurants in Los Angeles, Hotels in San Francisco, real estate agents in New York, car washing in Miami.
Copy the search URL and paste that into the Google sheet.
Here is a template that you can use: https://docs.google.com/spreadsheets/d/1XwiVpUJIpuNReRXMfLuQS1RGxeolCXUeBfbNdi9YXH8/edit?usp=sharing
You can add up to 20 search terms in your Google sheet. Each search will bring up to 200 listings depending on how many listings are present for the search terms on Google maps.
Once your Google sheet is ready, we have completed Step 1.
Total time for this work: 5 Mins
Step 2: Extracting all the listings from Google Maps
Now, we are going to use simple automation and extract all the listings present for each search term on Google maps. We are going to use TexAu for it.
If you don’t have an account, signup and create an account on TexAu. You get 2 weeks of free trial with access to all the features.
Login to TexAu and select “Google Maps extractor”, you can also click on this direct link — https://app.texau.com/api/google-maps-search-extractor
Click on the Google sheet icon and paste your Google sheet. Map the column which contains the search term and if you have headers, then check this box.
Click submit and it will start the automation.
In just a few minutes, TexAu will extract all the listings available on Google maps for each search term and you will be able to view results on the results page.
Most of the businesses mention their phone numbers, address, website, and email address as well. You can directly make use of this data and start your lead generation work.
With this, in one run, you will get up to 20*200 = 2000 listings which means 2000+ business owners details with phone numbers, address, and all other details.
Total time for this work: 8 Mins
In case, if you are interested in getting more data then let’s do step 3.
Enriching Google Maps data further using TexAu
Now that we have all the details from Google Maps listing that includes website and phone numbers, let’s see what we can do further to enrich this data and get more details about the businesses. We will be using the Website URL to enrich all the other details about the business.
Here is how the flow can look like, you can decide what you want to find and run that automation.
TexAu has separate guides and videos on how to run this automation so you can watch that. Here I will cover why this is important and how it will help us in segmenting our leads.
You have phone numbers from Google Maps listing but it is not enough to categorize and filter potential leads depending on how big or small they are. Using the website domain URL, we can take the enrichment work further and collect lots of details about a business.
Let’s go over this automation quickly and understand their meanings.
Meta tags Extractor
Meta tags are very important on any website, it shows what the website is about. Meta title and description show how text and title will be shown when the website URL is shared on any social media platform.
This is how meta tags look when you view the source code of a website.
Using Meta tags extractor we can find all the basic details about a business. The description is very important here and it will have keywords that they want to focus on.
Extract Emails from the website
This is very important as phone numbers may not be always enough unless you are only cold calling. Cold calling works well in case of local lead generation but you can also do cold emails. Big clients may not respond to your calls but emails will work in this case.
Extract email automation opens the website and tries to find any email present on the website. This is extremely powerful and useful automation, not just for hyperlocal lead generation but even if you just have a domain for any particular work, you can enrich that data using this.
Let’s see how to run this automation.
That’s all, keep it running, you can come back later and see all the emails it grabbed from all the websites. You don’t need to keep the browser open, TexAu Cloud runs on a server.
Most of these emails are verified and valid as we got these from the websites, but you can also verify emails using the TexAu Email verifier. Just to be sure all the emails are valid.
Extract Social Media Links from Websites
This is the last part of our website enrichment work but a very important one.
It is nice to see how active and big a potential lead is. You can create different segments on all the factors including their social media presence — likes, followers, company size, and total employees. So the idea here is, we first find all the social media links present on the website and later using other automation to scrape the About us page from Facebook, Instagram Profile, YouTube channel, or LinkedIn Company page. Depending on what kind of businesses you are targeting they may or may not be present on LinkedIn and YouTube.
I hope you understood the logic here, it’s all about collecting more data and segmenting our leads here.
Running this automation is simple, I showed you how to use Google Sheet already. Visit this URL and run this automation — https://app.texau.com/api/extract-social-media-links-from-website
Once you get social media links, you can use the following automation to scrape Facebook, Instagram, LinkedIn, and YouTube.
You may need a proxy when you are running social media automation on TexAu Cloud. You can use the TexAu Desktop app to run automation on your computer, it does not require a proxy
This covers our enrichment work.
After all this work you will have tons of data about businesses in your area, their email address, phone numbers, social media pages, and how big or small they are.
How to do cold outreach to close deals faster
I have already prepared a few cold email and cold calling templates for you. You can use any cold outreach platform you like, Reply.io is a good cold outreach tool which offers email and phone both. You can find many other tools including Reply.io at a cheaper price on AppSumo
I will be sending a PDF with 10 cold emails and cold calling templates for Hyperlocal lead generation.
Just shoot me a message on Facebook and I will share a link for the payment.
What can I do more?
One last thing, before you reach out to leads, you can create some engagement by liking, commenting on their posts on Facebook and Instagram. You can also send connection requests on LinkedIn and connect with the owner there.
Automations for all these activities are available on TexAu. It is one of the most beneficial tools for all the agencies and SaaS products for lead generation. Don’t forget to give it a try and automate all your work.
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Need help with lead generation, automation or scaling your business? Let’s talk! I work with agencies and startups to bring automation at work to grow businesses faster.
NOTE: Minimum 6 months commitment requirement.
Thank you!
Originally published at https://vikeshtiwari.com on October 30, 2020.
